DONALD TRUMP LOVES THE NEW TWITTER CHARACTER LIMIT. IT DOUBLED TO 280.

That Doesn’t Mean That WE Have To Love It.

NEW CHARACTER COUNT CAME INTO EFFECT LATE LAST YEAR.

“Less Is More”… A Tweet More Likely To Be Read And Appreciated.

In this recent article by Andrew Brookes at Zazzle Media, there are many examples of the annoyance that can be created by lengthening tweets. It takes talent to be able to say things succinctly. It’s a great test in communication skills. We can also turn off readers by taking so long to state our message since the internet is a fast browsing medium. One example at hand is the U.S. President, Donald Trump. He commonly now uses 3 separate tweets to say something that impacts him emotionally, especially when he is enraged by someone. The 3-part Tweet becomes his outlet to vent and that can become tiresome for all readers, even for his own loyal following. (Although they would not confirm this, I am guessing.)

There is a very old saying in Advertising, told to us by our Professor of Copywriting at Ryerson University in Toronto: “Tell me quick, tell me true, or to hell with you!” In today’s busy and congested digital world, we can only count on a few seconds for someone to scan a web page or blog post. The article which I linked above is a really interesting take on the new increased Twitter character limit. There is a fine line between welcoming more freedom and less restrictions in writing tweets…and not having the time to read through long messages via Twitter. The jury is still out on this one. But interestingly enough, since the character increase took place at the end of 2017,  the record demonstrates that tweet lengths have actually not increased.

In an article from The Verge in February 2018, the writer Jacob Kastrenakes quotes the CEO of Twitter, Jack Dorsey as saying “the expanded tweet length hasn’t actually changed the length of messages people are sending out — but is has led to more engagement.” And that includes more retweets, mentions, more followers and returning followers. I conclude with my first statement: Just don’t get carried away with it.

FERNNE KANE

A Toronto-based digital creative marketer focused on web design with supportive offline and online marketing.

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